[KB] Burke, Rhetoric of Neutrality
Edward C Appel
edwardcappel at frontier.com
Fri Apr 17 14:21:13 EDT 2015
Pierre and Greg,
Greg is certainly correct that Burke opposes the "scientistic" notion of a "neutral" vocabulary. Yet, at the same time, one of the criticisms of Burke has been that his "comic-frame" respect for the "parliamentary," the democratic requirement to bring into deliberation all the competing voices on a matter, makes for, or induces toward, frozen inaction. Burke claims, in ATH, that he's not arguing for such inaction, but rather for "maximum consciousness" of oneself and the alternatives, observation of oneself while, and no doubt before, acting. Burke's demurrer, however, has not altogether solved the problem for many.
Hence Herb Simons' challenge toward Burke on the question of "warrantable outrage," and the essay (in RSQ) by Greg and me on a strategy to resolve this Burkean dilemma in a time of dire crisis, where and when Burkean due deliberation might have ended up with the Japanese occupying our west coast, and the Germans lording it over our eastern seaboard.
Burke's "comic frame" as paradigm for overcoming the blinkered myopia of symbolic action can be seen, and has been seen, as a doubtful prescription for just such a "rhetoric of neutrality."
Don't just "do" something! Sit there together, talk till you blue in the face, and DON'T do anything about it!
Ed
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On Fri, 4/17/15, Pierre Smolarski <pierre.smolarski at fh-bielefeld.de> wrote:
Subject: Re: [KB] Burke, Rhetoric of Neutrality
To: kb at kbjournal.or
Date: Friday, April 17, 2015, 1:01 PM
Dear Greg,
sorry I didn't express
myself good enough: Of course there is no such thing as
neutrality. pure neutrality would be unperceivable or at
least totally boring. But of course there is the phenomenon,
or better: the effect of neutrality. To call a house a house
seems to be very neutral. Scienctific maps look as if they
where neutral, etc. So do you mean by saying "there
cannot be a rhetoric of neutrality" that there cannot
be a strategical, rhetoical use of neutrality (as effect)?
That there cannot be an attempt to create images or find
words that will (in the eye/ear of the audience) have an
effect of neutrality? Being a mediator, for example, is only
possible if both side trust in your neutrality. Being a
successful mediator so means, to create an atmosphere of
neutrality. This creation would imply (I guess) some
strategies: How to appear as neutral as I can? This
understanding of neutrality does not contradict the idea of
terminsitic screens. Moreover: Maybe neutrality has its own
terministic screen?
Burke
is - by discussing Bentham in his Rhetoric of Motives -
talking about neutrality: There he points out: "Where
inducement to action is concerned, a genuinely neutral
vocabulary would defeat its own ends: for there is no act in
it. It would give full instructions for conditioning - but
it could not say to what one should condition." Thats a
great and right statement so far it reaches. But how far is
that? Asking a designer of timetables and plans for
train-stations, he said: "We just deliver (neutral)
information for the persons, who want to travel by train. We
give them what they should know." Nearly the same
answer you can get from almost every information-designer.
But is information neutral? For Burke, there is no
'should' in neutrality and therefore no direction,
no act. In the answer of the designer you see: there is a
'should' even in the claim of neutrality. It is the
Information you should know! At least the product
(timetable, plan, map, whatever) has to persuade of its own
value.
My kind of thinking
is maybe to confus and to of course not elaborated enough,
yet. That's exactly the reason for me to contact you. A
'rhetroic of neurality' should be an enquiry about
the strategies used to create an atmosphere of neutrality in
specific contexts. Even if neutrality does not exist, it can
be a powerful motive, or not?
Best Regards,
Pierre
Am
17.04.15 16:53 schrieb Gregory
Desilet
<info at gregorydesilet.com>:It strikes me that
Burke would be a theorist providing the paradigm rationale
for why there cannot be a “rhetoric of neutrality.”
Burke shows why every use of language is necessarily
partisan. See his essay “Terministic Screens.”
Greg
On Apr 16, 2015, at 5:58 PM,
Pierre Smolarski <pierre.smolarski at fh-bielefeld.de>
wrote:
> Dear
Burkeans,
>
> while
writing my PhD Thesis on 'Rhetoric of Design',
I'm now at the point discussing rhetorical dimensions in
information-desgin (especially in map-design, timetables at
busstops, etc.) Long story short: This chapter is (or should
be) embedded in a 'Rhetoric of Neutrality'. My
question is: Is Burke writing somewhere about this topic?
> The simple baseline goes that:
> neutrum = neither of both
> Since rhetoric is based on 'one of
both' (metaphorically: 'both' means the
possibility of choice, the Agon; 'one' means the
attitude, the partisanship, the aim of persuasion) it is
contrary to the neutral 'neither of both'.
Neutrality negates the rhetorical usefulness and/or
meaningfulness of the Agon. Not in the way of 'neither
of both, but a third' (this wouldn't break the logic
of the agon), but in the way 'neither of both as
third' (this might be the kind of neutrality of
switzerland) This kind of neutrality is obviously. It is the
disputatious position of having no position. (The use- and
meaningfulness of the rhetorical agon is only negated on the
first level. On the meta-level, concerning the motives of
neutrality, there are still rhetorical strategies at
work.)
> From there we come to other
forms of neutrality: the (sorry or my english) 'one of
one' (going with terms like: the truth, the causal, the
logical necessary, the natural, the antipersuasive (close to
the sense of Kierkegaard) and, maybe: denotation) The
neutrality is here not obvious, everything seems to be as it
is: It is what it is. So is it. (Thats maybe the point,
where scientific maps claim there objectivity and
neutrality)
> Another form of neutrality
might be the 'both of both' (going with terms like:
mediation, diplomatic, etc.)
> Mayber
everything is confusing: So my question is just: Is there
any rhetorical theory of neutrality? (Kinross is not very
helpful)
>
> Thank
you much and greatings from Bern in Switzerland
> Pierre Smolarski
>
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